Target audiences suited to our genre of song

As a group we have decided that our chosen song falls under the RnB genre, from this we can gather information about the target audience we have to impress with our music video. From own knowledge and little research I already know that people who are aged between 15 and 25 tend to prefer to listen to RnB music compared to people aged over 30.

One example of this is Drake, Drake's music falls into the RnB genre quite easily with his style of music and music videos, from own knowledge I know that people aged 15-25 listen to drake as he is a very modern artist and seems to follow all the recent trends in fashion and culture. I also know that the majority of people who go to his concerts are mostly aged 15-25.

This is because Drake supports the RnB stereotype and gives his audience what they would expect to see, especially in his music videos. For example in the song 'Hotline Bling' the music video involves Drake alone dancing with neon lights in the background. This abstract style of video suits the RnB genre as he has modernised his music video by using the bright neon lights to represent the party lifestyle which teenagers and young adults tend to have. His song with Rihanna 'Work' also represents the RnB genre as the video is highly stereotypically RnB. This is because it objectifies women and has that nightclub theme.