Digi-Pack Research

As part of our coursework, we have to come up with a digi-pack design, we weren't too sure on how an RnB digi-pack design so we have decided to research previous RnB designs used by other artists.

One example of an RnB digi-pack is Rihanna's 'Loud' album, from this digi-pack we have noticed that the font used tends to be very basic and easy to read, this could be so it catches they eye of the customers in the shops of which these digi-packs are sold. We have also noticed that the artists name is more or less always on the front cover of the album, this could be as a sign of confidence as confidence is a key theme in an RnB song and music video. We have also noticed that in the centre of the inlay/leaflet there is a picture of the artist printed out across three pages, I believe this is used because it keeps the digi-pack interesting and artistic which gives customers another reason to purchase this product.